Telemarketing is a form of marketing employed by companies that focuses on promoting goods and services to potential customers through telephone calls. In today’s digitally advanced age wherein businesses and consumers can find connections online and various other creative media, you may be wondering whether telemarketing would still be an effective strategy to consider for your business.
Provided below are a few simple reasons why hiring a telemarketing firm may be just the sales strategy you need to get a well-deserved boost:
Most marketing methods, such as running an ad on the newspaper or posting a blog entry online, are built upon the premise of leaving something for people to find — you place promotional materials where your target audience is most likely to see them. There’s no way to predict that every single consumer you mean to address with those ads will find them. With telemarketing, however, a personal conversation is immediately struck up between the telemarketing agent and the prospective customer. Their attention is captured, they can be promptly presented with the product or service, and their feedback can be gathered right away.
Telemarketing firms specialise in customising their sales approach to suit each prospective client for the best results — that means upselling or cross selling, depending on how well the consumers know about your brand and offerings. This is an excellent way to drive sales and, consequently, your revenue.
Your company’s special offers and deals give consumers an opportunity to get your products or services at a good discount, to receive exclusive freebies or perks if they accept limited-time offers, or to be the first to discover your new offerings. Telemarketing agents can help your target audience discover these wonderful offers and motivate them to become customers.
Your customers’ thoughts and feelings about your brand, your products and your manner of delivering quality service are crucial pieces of information; these can help you improve on specific areas and maintain effective practices. A telemarketing call centre can get in touch with customers to follow up transactions, gather feedback, and ensure that all concerns are addressed and everything is in order. This goes a long way in securing your customers’ satisfaction as well as their loyalty to your brand.
Speak to one of experts today and get your telemarketing campaign journey to success started.